Unrealistic expectations

Every year Apple launch a new iPhone and every year there’s commentary around why it’s not much of an upgrade. Interestingly there’s usually little in the way of suggestions as to what the new iPhone doesn’t do that’s technically achievable at scale and deliverable at a price that makes sense.

All of this not withstanding the fact that it’s unlikely this year’s new models are aimed at owners of the 14 or 13 series.

iPhone 15 pro Max & iPhone 12 Pro

My 19 year old son has a 12 Pro and has decided to wait another year because it’s still a perfectly capable iPhone. We should be applauding Apple and other manufacturers for making devices that last and stand up to the demands of the day years later, rather than complaining that upgrades aren’t significant.

High end smart phones have reached price points where carriers are offering more contracts over a three year period. I recently took a look at my upgrade options for the iPhone 15 Pro Max, I was tempted to click the ‘Upgrade Now’ button just as I realised it was a 3 years deal. Customers are hanging on to their devices for longer and Apple will know this better than most. Just today I saw a post detailing how much has been added to iPhone since the 12 Pro, its significant and supports the argument that iPhones, or any smart phone is not aimed at owners of the previous model or 2 or 3.

Apple Watch Ultra 2 is absolutely not meant for owners of the first generation. Apple often adds another colour or 2 to persuade people to upgrade. They haven’t even bothered doing that. It’s as if they’re saying “not for first generation owners”. Even I haven’t upgraded to AWU2 and I always want the latest model.

This is all just my opinion of course, I just think we should just enjoy what our devices can do and stop complaining about what they don’t do, especially if we don’t even know what that is.

Let me know what you think in the comments, thank you for reading.